Most of the women who bead for Thanda Zulu have struggled for most of their lives to earn a sufficient income that will allow them to support themselves and their families. They didn't believe they would be able to earn an income through a craft they loved, were skilled at, and could do from the comfort of their own homes.
Over the years, Thanda Zulu has worked to cultivate confidence in these women as artists, not just beaders. We work with each beader's skill set to encourage them to extend beyond their creative boundaries and move our designs forward. Our beaders have a tremendous amount of pride in their work and are continually inspired to develop and adapt new designs with their own personal touches.
A sense of empowerment is felt through their ability to translate this long-standing craft into a way to support themselves and their families.